Mastering your message delivery is one of the best ways to share your brilliance with your tribe and make a real connection. Bob 'Idea Man' Hooey is a pro of powerfully speaking from the stage and I asked him to share a few tips with you. I'm happy to say he agreed to write this guest post as as well as give you the opportunity to get a Kindle version of his book for no cost (available for the next three days.) Enjoy!
I still remember the first experience of being in the ‘magic of the moment.’ We’d truly connected – my audience and I. They were with me fully, completely. I could take them where I wanted. WOW, what an experience! It was amazing, and nearly 20 years later, I can still vividly recall being in the moment (zone) with them and how it felt. Awesome!
Yes, I have been there since, and work to go there often, but the freshness of that experience lives on in my memory. It inspires and drives me to work diligently to prepare each session, to give my best, and to be fully there for my audiences.
That is the true ‘mastery of the message’ – as shown in the results and reactions of those who receive and act on it!
So let’s explore the 3 M’s of Speaking Success™ that lead to the mastery of the message and give you entrance into the magic of the shared moment.
Message: First of all make sure you have something to say!
This should be a given, but it isn’t to many emerging speakers. All too often, I have seen beginning speakers who simply parrot something they’ve read or heard from another speaker or author. It is not real or relevant for them or for their audiences and sadly, it shows.
Not that sharing a message gleaned from a master or a group of masters is a bad thing. Presenting it as though it is your own is! It is unprofessional and borders on plagiarism or intellectual property theft. DON’T DO IT! Make sure you’ve fully researched your material so you have some depth and are not a ‘book-report’ speaker.
To reach your audience you need to filter your message through your life and your experiences to make sure it is real and relevant to them. If it is not real or relevant to you, it won’t connect and you’ll fail.
- How well do you know your audience? What do you know about them that would guide you in the research and the crafting of your message?
- How much time have they given you to share it?
- What gems of wisdom, what stories, what experiences can you draw on to flesh it out and make your message live, connect, and remain embedded in their hearts?
- What do you want them to learn, understand, or act on from your message?
Dig deep in your message and prepare well.
The masters never shirk their diligence in preparation!
Messenger: You as the messenger bear a strong responsibility for the success of your message being received and acted upon by your audiences.
It needs to be fully integrated and involved in your life to become real and relevant to them. It needs to be in line with what you truly believe to be credible and even more importantly, achievable by action on their part.
They will believe your message and act on it, when they believe you!
What is your motive and motivation for speaking to them? It is important to know why you are speaking and where you are coming from, if you would seek to succeed with them, connect with them, and impact their lives.
Be honest with yourself in what you seek here. Do you seek to simply entertain yourself at their expense, use them for therapy? Or, are you seeking to impart and inspire them to gain knowledge, take action, and rally around the flag to a better life or a more effective career or business?
The masters know themselves and share openly and boldly!
Knowing yourself helps you take what you know about them and apply it in crafting your message and in more skillfully delivering it.
Method: Communicate effectively with your audience
Actually, this is the easier part of the presentation equation.
If you’ve dug deep enough to make sure what you have to say is truly valuable and has relevance to your audience, made sure it is in-line with your own integrity and life; it will be so much easier to communicate effectively to an audience.
Once you’ve decided what outcome you desire from the communication of your message, it is easier to structure the delivery system. Depending on the message and the desired outcome, (and of course the time constraints of the time you have to deliver it), you can blend in stories, audience interaction and exercises, and inspirational bits.
Time is one of the biggest factors that impact the delivery method you chose.
I’ve grown to love the interaction with audiences. I find when keynoting, that my ability to incorporate active dialogue with them is more challenging than during breakouts and training sessions. That being said, I still work in some areas where they can actively feedback or respond to the message being shared.
Asking questions, getting them to share something with a neighbor, or simply using rhetorical questions to draw them in; all of these techniques will work in building a bridge to the hearts and minds of your audiences.
The effective use of storytelling is under-rated and ignored by speakers in many levels and arenas. Sometimes the most effective way to communicate a message is to wrap it tenderly in a story.
How many Sunday school lessons do you still remember; how many nursery rhymes or children’s stories can you still recall? My bet, lots of them – and if you can recall the story, you can retain the lesson and the message behind the story.
The masters weave stories to last a lifetime!
A few final thoughts…
If you want to achieve the ‘mastery of the message’ you will need to dig deep to master yourself first and then draw from that in preparing and delivering your message. Applying the 3 M’s will help you succeed. You owe it to your audiences to diligently prepare and to bring forth your best. Anything else would be a waste of everyone’s time and energy.
Seeking to become a master of the message is the beginning of attaining the mastery – and the journey is worth it!
Would You Like to Hear More? Free kindle download Nov 7-9th, 2013
Speaking for Success - Adding mastery to your message and power to your presentation!
You can learn to be a more confident and powerful speaker! Many of us fear getting in front of an audience. That audience might be a client, an employer or a group of people. Speaking for Success draws from nearly 22 years of first hand experience in crafting and delivering presentations. This guide has proven tips, techniques, and ideas based on real life experience. They work and they will help you succeed.
From November 7-9, 2013 you can get the Kindle version of the book at no cost to you. Go grab it today!
Bob ‘Idea Man’ Hooey is an inspirational, confident, results-based leader and motivational keynote speaker. He is a best selling, prolific author of over 30 publications and an inspirational speaker on leadership and sales success, employee motivation, creativity and business innovation as well as enhanced personal performance. Creating captivating stories personally mined from 29 plus years rich experience, Bob challenges his audiences and readers to engage his Ideas At Work! He motives them to act on what they hear with clear, easily understood building blocks for success. His innovative ideas have been successfully applied by leaders and business owners across the globe. His informative articles have been published in consumer, association, corporate, online, and trade journals around the world. He is also the 2011 Spirit of CAPS recipient, the highest award given in the Canadian speaking industry. He was also the 48th speaker in the world to earn Toastmasters International’s coveted professional level Accredited Speaker designation. You can reach Bob at www.ideaman.net.
© 2013 Bob ‘Idea Man’ Hooey, All rights reserved worldwide. www.ideaman.net Included with the permission of the author.